6 Ways to Repurpose Your Video Content

Want your web videos to go farther and have a broader impact in your content marketing? Here are six ways you can repurpose your web video content.

Turning On YouTube’s Machine Transcription

Hello. My name is Abe Erickson and I am with Ugly Chair Productions, a digital video production company located in Fredericksburg, Virginia.

For this week’s member tip, I want to tell you about turning on machine transcription for your YouTube videos and why it is beneficial.

So, what is “machine transcription”? Machine Transcription uses Google Voice technology to create a transcript with time codes of the spoken word portions of your videos on YouTube and saves it as a text file with the video. When you upload a video to YouTube, machine transcription will automatically create a transcript of your video, so long as the audio is clear. the clearer the audio, the more accurate the transcription.

There are two reasons to turn on machine transcription. First, the transcription is used to create closed-captions that can be turned on or off, depending on the preference of the viewer. Second, since the transcription is a text file associated with the YouTube video, the transcription is indexed by the search engine bots, which affects search engine rankings for your content. So, make sure your script is keyword-rich from your web presence strategy.

To turn on machine transcription,

1. Login to your YouTube channel
2. Click on “My Videos”
3. Identify the video
4. Click “Edit”
5. Select the “Captions and Subtitles” tab
6. Check the box for “English: Machine Transcription” (This option may not be immediately available.)

YouTube also gives you the option to download the transcript and review it for errors. Once the edits have been made, you can upload the transcript by clicking “Add New Captions or Transcript”.

Now your videos have closed-captions and can be indexed by the search engines, having a positive impact on your organic search engine rankings.