6 Ways to Repurpose Your Video Content
Want your web videos to go farther and have a broader impact in your content marketing? Here are six ways you can repurpose your web video content.
Who has the time to read all of the content being produced today? Seriously, there are articles, blog posts, white papers, case studies, ebooks, and the list goes on and on. Not to mention all of the content we should consume to stay current, what about our own content marketing? In the five years I have been in the web video production business, I have asked hundreds, literally hundreds, of people:
When you visit a website and you have the option to watch a video or read text, which are you going to do?
All of them but one (seriously, only one) said they would watch a video before reading.
But as content marketers, there is one big advantage with video that is often neglected: Video can be repurposed.
- Video itself is a powerful medium for conveying your message, if done right.
- Create an audio podcast and upload it to iTunes. When you encode your video, don’t forget to encode an MP3, as well.
- Pictures-a-plenty. Most web videos are being shot today at 30 frames or pictures per second. That’s a lot of pictures for a 2 minute video. Choose the best 5 images, at least, and upload them to your favorite photo site are share them on your social media sites.
- Use the transcripts from each video as blog posts, articles, white papers, case studies, etc. Don’t forget, if you upload a transcript to your video on YouTube, Google is indexing that transcript. And since Google is increasing the weight videos have in indexing, I highly recommend this is done if you haven’t done it already.
- Publish an ebook. If you produce a web series on a particular topic, you can compile all of the transcripts and with a little formatting you have your ebook.
- Slides. Take the content from your videos and create a powerpoint and upload to SlideShare.
Of course, this approach can’t be accomplished for every piece of content being created without a lot of resources, but perhaps if video were the focus instead of the afterthought on some of our evergreen content or a targeted web series we’d see our content go farther. Plus, we are providing content that can be more easily consumed in our fast moving lives.
This approach will also help with search engine optimization.